You may be surprised that after all you did for your buyers and sellers, they've decided to use another agent for their next transaction.
Then, the self-interrogation begins: "Was it something I did or said?" "What else could I have done?" "Are they crazy?"
Recognize that your potential repeat and referral sales are a fraction of what they should be.
- Identify the potential cost of this unrealized production.
- Develop a long-term benefit program.